MEDIA is the major communication tools or devices used to transmit and store data or information. The word refers generally to units of the mass communications media, including print media, broadcasting, television, photography, film, digital television, music, and the web media. Media are also used in association with other disciplines, like education, arts, and culture. It can refer to articles, books, films, computer-animated characters, video games, and television shows. Some media are represented by multiple types.
Media in association with other disciplines refers to the actual communication process. It refers to the design, development, and distribution of content via the various communication channels, which are typically not affected by laws of traditional markets and of the democratic state. Broadly speaking, media can be categorized into three main components: entertainment, news/entertainment, and non-entertainment. Entertainment is loosely interpreted as the process by which something stimulates or delights the senses, news/entertainment is normally described as news, and non-entertainment as any product or service whose main purpose is not to satisfy the senses.
The development of modern mass communication technology is based on the principle of the communication revolution. This principle states that human beings interact through communication and that, through communication, humans can cooperate and interact. Communication is a human activity that is the basis of all economic activity, both personal and corporate. Broadly speaking, media are the means, through which people interact, shape, and experience the effects of communication. Broadly speaking, media are any structured system, for the exchange of information and knowledge, that enables interaction between individuals and groups. In early forms of media, this exchange of information and knowledge was done mostly by means of verbal or oral communication.
The impact of modern mass communication on society is very far-reaching, and it can be said that without the influence of mass media (as defined in this article), a large number of people throughout the world would still be unable to communicate with each other. It is a very broad concept, but it can be easily seen that the impact of media is far-reaching. Media can be classified into three main components: mass media (televisions, radios, and magazines); commercial media (the print and broadcast media); and entertainment media (the films, musical channels, television). In this article, we will discuss only the last component – entertainment media – since this is the most important among the three.
Entertainment media refers to the visual and audio content that is delivered to the audience. This content is transmitted to the audience through either the television, radio, or the print and broadcast media. Entertainment media are different types of media that can be delivered over the television, radio, and the print and broadcast media. The different types of media that are delivered over television include programs (or segments of programs), music programs (or programs), advertisements, live events (which include games, music concerts, and other sports show), short films, movies, and so on. Entertainment media are delivered over the radio include music programs, advertisements, news, weather, and so on. On the other hand, entertainment media are delivered over the print and broadcast media includes magazines, books, films, and so on.
There are two types of communication that are very far-reaching: the use of the telephone and the use of the modern digital media such as the internet. Communication through the use of the telephone comprises mobile phones, fax machines, Voice Over IP (VOIP), and telex. These communications have become very efficient and convenient, especially when it comes to long distances. As for communication using the modern digital media including the internet, it can be divided into two categories, namely internet communications and electronic mail communications.