Media in mass communication refers to the various communication tools or resources utilized to transmit and store information or data in a format more suitable for easy retrieval. The term can also refer to components of this mass communications system, including broadcast media, television, magazines, newspapers, the radio, and cinema. In most cases, multimedia devices are also included in the definition. Such components are typically composed of computers, telecommunications equipment, video and image processing equipment, and content management systems.

MEDIA

The term “MEDIA” is also commonly used in the context of print media. Print media refers to periodicals published for general circulation that are designed to hold everyday or non-continuous news and current events. These periodicals are normally sold in bookshops, newsstands, libraries, news agencies, and other news sources. Examples of print media are periodicals published in peer press outlets and periodicals published by commercial news agencies such as newspapers.

“HEROZING” is a subset of “MEDIA” that is a subset of “PEOPLE” in the colloquial sense of the term. As compared to print media which are primarily focused on news and current affairs, both “HEROZING” and “PEOPLE” can be considered multimedia sources of entertainment. Many people refer to “HEROZING” as both a means of self expression and a form of sociological observation. In recent years, however, “HEROZING” has increasingly come to be used as a more specific means of an online interactive experience wherein the user can literally “socialize” while using a particular media resource.

Another type of media is “DIGITAL media.” This kind of media refers to all those technological mediums accessible via the Internet that, aside from being capable of transmitting audible or visual signals, can also transmit signals in the form of data and interactivity. The most common examples of this type of digital media are emails, instant messaging, live streaming video, images and sound, blogging, wikis, podcasts and other online communities. Digital media allows for infinite possibilities and a wide array of interaction.

One of the fastest growing areas of recent influence and popularity is the so-called VOIP (Voice over Internet Protocol) media. This is a growing niche within modern digital media that specifically deals with transferring voice communication. For example, you can use VOIP to chat over the phone or send voice messages to another person through your computer. Another popular VOIP service is video conferencing. More business leaders and individuals are choosing to take advantage of this service to not only keep in touch with others, but also to hold business meetings that include many participants in a different location.

Media domination is not something new. Ever since the emergence of television and the wide variety of media outlets it has reached, people have always been able to express themselves and share their thoughts through a multitude of platforms. Digital technology has simply added to the number of avenues through which information can be shared and spread. Media outlets such as radio, newspapers, magazines, book publishers and television stations now regularly reach millions of viewers in the United States alone. This has produced a situation where the public’s access to critical information has been severely limited, especially compared to more tightly controlled print media.

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